3006 words (12 pages) Essay. 30 p. Starbuck strategic analysis (term paper) Mohandiss 234693 Reads. environmental factor that Starbucks needs to be aware about is the conditions Competitive Analysis is defined as one of the critical parts which deal with identifying the key competitors of the company’s product and services along with evaluating strategies … The mission statement of Starbucks Company is to “inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time”. PESTLE Analysis of Starbucks Submitted to- Dr. Rachna Gandhi Presented by- Ayushi Jain Sumeet Kumar Prasanga Chaki Upalakshya Tamang Political Political Environment Less cost of out sourcing Coffee High Agriculture tax Tax Policies & regulatory Pressure Industry Specific Laws & Health and Safety law The first preference of the government for its nation is to keep the people healthy and hygienic. PESTLE-Analysis • General Information • P – Political Issues • E – Economical Issues • S – Social Issues • T – Technological Issues • E – Environmental Issues • L – Legal IssuesIII. This joint venture has marked a major shift for Starbucks' consumer-packed business, a key building block in Chief Executive Howard Schultz's strategy to drive future growth for the nation's largest coffee-shop chain. Starbucks is trying their best to minimize the environmental impact, tackling of climate changes and inspiring others as well to do the same and joining of non-governmental organizations. The Pest Analysis Of The Starbucks Coffee Company. The acronym PESTLE stands for 6 factors which affect the business. Using the environmental, socially and economically responsible guidelines of Conservation International, Starbucks is able to purchase the coffee under “Starbucks shared Planet”. PESTLE Analysis of Starbucks Coffee Company PESTLE analysis stands for Political, Economical, Social, Technological, Legal and Environmental analysis. Name Starbucks Coffee Company Industries served Restaurants (Coffeehouses) Geographic areas served Worldwide (21,366 coffeehouses in more than 63 countries) Headquarters Seattle, Washington, United States Current CEO Howard Schultz Revenue $16.44 billion (2014) 10.6% increase over $14.86 billion (2013) Profit $2.06 billion (2014) … In 1998 Kraft and Starbucks entered into a retail grocery coffee business, which at the time was generating less than $50 million in annual revenues. The main efforts done by Starbucks for the best of environment are more use of fuel-efficient equipment, calculation of gas emission done by their company, use of bio-degradable material, partnership with conservation international and the environmental defense fund As for the environmental factors, earlier Starbucks use to have environmental issues as they uses paper cup for the coffee which can’t be recycled and is hazardous for the environment. laws and regulations of the various regional markets. based online payment methods have been enabled by Starbucks to help ease the It is also using the latest developments in One of the political factors that adversely affect Starbucks is the political stability of such countries. Below is a detailed Pestle analysis of Starbucks, the premium coffee and beverages retailer. Share this: Facebook Twitter Reddit LinkedIn WhatsApp Political. As per their measurement, 81% of the green house gas emission comes from the electricity in stores and 18% comes from the coffee roasting. All factors are considered as per the condition of the market and the company as of early 2019. 2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. These countries are rigorously improving their infrastructure and ability to draw in international brands. Starbucks has made online shop locator to make the process easier for the customers to reach to the store. Quality, profitability and ethicality: Starbucks have established themselves as a premium coffeehouse chain, despite their huge worldwide presence comparable to that of most fast food chains. Local license/ planning permission There is great government influence on the expansion of the company. No plagiarism, guaranteed! payment process for customers. Study for free with our range of university lectures! Team 3. PESTEL analysis of Starbucks This detailed ‘PESTEL analysis of Starbucks’ examines some of the macro-environmental factors that may impact on the operations of Starbucks globally. The political condition of developing countries is a perfect market for Starbucks to expand into. Moreover, they are trying to find many other ways to save energy by using energy efficient lightening in several shops. Starbucks is trying to do the best for the environment by the use of cups which can be easily recycled or reused. VAT Registration No: 842417633. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Starbucks uses single use paper cups to serve most of its beverages and this has achieved large amounts of criticism from environmental activist groups. The company needs to reinvent themselves to fit the needs of the millennials and the Gen-X. Global Warming As day by day global warming is increasing, government has taken steps to reduce the amount of global warming by making some environmental policies essential for every company to be followed. They are trying to find the new technologies to better serve the customer. The constant global economic recession has dented the macroeconomic environment which Starbucks operates in. Despite its current industry leadership, Starbucks must continue monitoring its remote or macro-environment. Apart from the SWOT analysis for Starbucks, we also provide help for Starbucks PESTEL analysis. Starbucks PESTEL analysis involves an analysis of potential impact of these factors on the bottom line and long-term growth prospects. Another As mentioned before, Starbucks is a highly globalized brand. Through the PESTLE analysis it can be concluded that Singapore seems to be in an advantageous position to form a favourable business expansion for Starbucks. Its high prices reduce affordability for the consumers. But now Starbucks has found the solution for that, they are using biodegradable material instead of plastic which can be easily recycled. A table of Starbucks SWOT analysis can be … Their products a… Various technologies are being used to minimize the labour cost and save time. . Starbucks Mission Statement. 3007 words (12 pages) Essay. Starbucks PESTLE and SWOT Analysis. The constant global economic recession has dented the macroeconomic environment which Starbucks operates in. ... and further completed with a Macro environment study by doing a PEST analysis. In many of the stores, company is trying to use the fuel efficient equipment which will reduce the natural gas consumption. If you are looking for additional support and resources related to PESTEL Analysis, please find more PESTEL Analysis resources below: To export a reference to this article please select a referencing stye below: Our academic writing and marking services can help you! Starbucks PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. For import the trade laws should not be strict so that the company can maintain good relationship with the countries as well as bring in the coffee easily.