5 Ideas For Custom Monogrammed & Embroidered Gifts, Why It's Becoming So Important To Create a Memorable Branding Experience Resulting in Brand Loyalty, Advertising For Business: All You Need To Know About, Fire Your Website Developer for Artistic Nonsense, Web Development Trends You Can Expect in 2018, The Advantages and Disadvantages of Endorsement, https://EzineArticles.com/expert/Maria_E_Chambi/2077760, http://ezinearticles.com/?The-­Advantages-­and-­Disadvantages-­of-­Endorsement&id=8961854. It’s like thinking of Nike whenever you think of Michael Jordan. Build and protect brand equity. It is essential that you find the right celebrity to endorse your products who carries a continually positive reputation: otherwise they could bring a negative influence on the products they are endorsing. However, branding is an expensive process and is difficult to undo if the company's direction changes. Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. In the same way, brand architecture defines how a brand appeals to consumers and offers hints on what the brand is made of internally. The major concern of many companies in getting a celebrity endorser is that it is very expensive. As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. Still, modern technology has not been able to make this strategy obsolete as many companies continue to resort to celebrity endorsements. On the one hand, single endorser for one product might be seen as boredom. That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M and Burberry, Tiger Woods with Accenture, Gatorade and Gillette. Next Article Ceramic Brake Pads Pros and Cons List. Matters to consider include image rights licensing as well as the use of product endorsement on various advertising platforms including traditional offline marketing platforms along with more contemporary online marketing avenues such as social media. When companies are selecting a celebrity to endorse their brand, they must match a certain criteria that they wish for the brand to be associated with. Brand ambassador: Brand ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. new Galaxy S5 smartphone in Taiwan (Table 1). They also are being perceived as more entertaining and trustworthy (Atkin and Block, 1983). Advantages And Disadvantages Of Brand Ambassadors 1789 Words | 8 Pages. The Success of Beckham as an Endorser Microsoft uses multiple brand architectures, but very deliberately. Creating a strong brand image usually takes a long time and continuous effort. All this expenditure influences the price of goods and services offered by the brand. A disadvantage of this is the brand has no control over what message or image the celebrity associated with the brand is portraying. Celebrities are public figure. acting, music, athletics, etc., celebrities are individuals who have ascended to the upper echelon of society. For Lego and Coca Cola, you recognize the brand architecture in the way the parent brand name is linked to the new brand name. Prior to Michael Jordan,Nike primarily sponsored tennis and track athletes. Celebrity Endorsements: Advantages & Disadvantages Advantages. When a well-known face endorses your brand, it automatically attracts new target audience – the diehard fans of the celebrity. Advantages and Disadvantages List. 1. Disadvantages of Celebrity Endorsement The Image of the Company may be Ruined if the Celebrity’s Image is. 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