Debra is since retired and sipping beer-margaritas poolside but her legacy lives on. underexplored and undertheorized. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. I became doubtful because of your comment “…multiple hard drives…are becoming increasingly rare on Mac systems.” My option is to use my 1TB WD Passport by a USB 3.0 connection. This will be faster, more reliable, and makes sure you have have a backup of the media on your camera card. If you follow these suggestions and still have problems, its time to contact the vendor that made your computer and start trouble-shooting. Personally, I like SSD drives to replace the boot drive, but use spinning media for all media storage. Many are hundreds, even thousands of files that need to be loaded and managed by the boot drive. Camera cards have a very specific folder structure and name. I often use the internal (boot) drive when I don’t need to playback a project. Sign up for Larry’s FREE Weekly Newsletters. It was as if he had read my mind. Adobe project files can be stored anywhere, while media should be stored on a separate disk. Thank you, Jim, for these principals and all the other things you have taught me through your books. The exact number of IO operations (input/output) varies by the density of the SSD drive. The second priority for the boot drive is meeting the needs of the active (foreground) application. If that’s true, then what the other software tools do is compare the two files to make sure they are bit-for-bit accurate. So, don’t use a partition on the boot drive for storing media. I’m of two minds about this, but mention here so that you can try it for yourself. Media Management Courses 1. I’d like to know more about how this part of media management works — the short answers I keep getting are “Use XXX software.” Maybe this could become larger a part of a media management tutorial. The four functions of media management 4. 4.2k Downloads; Zusammenfassung. For FCP 7, create a folder on your external drive called “FCP Documents” then point ALL scratch disks to that folder. Then, import media into your editing system from the folder on your hard disk. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. They have served me well. Here’s a brief overview of the different platforms and what benefits they can provide your business: 1. You can do this, but it won’t help a whole lot. Thank you Jorge. Management Basics. I did experience several reboots as rendering would completely lock up the machine even with 28 GB of RAM installed in the machine. Upon some searching, I stumbled across Ten Principles of Media Management written by former Stone Ward Media Director, Debra Reid. Although you can have multiple media programs in your computer, Windows 10 includes several options for you to use. The Fusion Drive is a single unit. For this reason, I always tend to think of a separate box for storage. Applications today are no longer a single file. You only have a laptop and the project needs to be done NOW! First, nothing breaks, nor will you do any damage to your system. This is perfectly fine. We were definitely like-minded on this but it appears as though I had read his mind. (And this is a KEY point) Always copy the entire contents of the camera card into a folder on your hard disk. Many Macs don’t allow adding a second hard drive inside the computer, so I long ago got into the habit of saying “external hard drive,” when what I REALLY meant was a separate hard drive from the boot drive. From what I’ve been told, the Finder does not do a bit-by-bit comparison of the old and new file when transferring. This means that if one side of the partition is used for the OS and the other partition has media on it, your hard disk needs to work EXTRA hard bouncing back and forth between partitions. Debbie Wetherhead is president of Atlanta-based Wetherhead Communications, a full-service PR agency. Most tutorials skip over this process and go on to talk about how NlE software can help; DITs and pros on shoots say to use special software to do this that will compare checksums. Media Management majors study how to lead, supervise, and motivate employees in the media industry. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. They also … If you just copy the contents of the card to your hard disk, the editing software will see folders that it expects to see on a camera card, so it will just assume your entire hard disk is a camera. In thinking about this, though, I’ve never had this point confirmed by Apple. Courses in Media Management. Then, there’s media playback; with a priority near, um, dirt. The term refers to the four pillars of democracy and the media is the fourth pillar and an important one at that. Complete your profile(s) Among the most important social media marketing basics is the need to fill … Premiere and FCP X both use the graphics card for rendering, not RAM or CPU (as much). HI LARRY I AM A LATECOMER TO FCP7 AND IT’S NOW APRIL 2016! With an ever-changing mix of new media, it’s difficult to separate the important from the gimmicky. Can I regard the HDD as a (internal) second HDD? However, in both the case of USB3 or Thunderbolt, the speed you get from the system is based upon the number of drives in the USB3 or Thunderbolt enclosure. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. I have followed these principles as I built my career and have shared them with new agency employees during their orientation time with me to help them understand my philosophy on media planning and buying in order to create a more collaborative working environment. It’s a sound investment to go back to basics and employ proven media training strategies and techniques. She has 25 years of experience, has conducted 500 trainings and has presented at three PRSA International Conferences. Involvement with all media is a primary requisite. C&J 376—Spring 2010 C&J Room 223 11 a.m. to 12:15 p.m. herrick@unm.edu Tuesdays and Thursdays, Room 121 Office hours: 10 to 11 a.m. Tuesdays and Thursdays or by appointment. By Ken Stone Final Cut Pro X manages media in a different manner than legacy versions of FCP. Related Articles. Have a question about Media? Social media management includes compiling, listening, analyzing, and engaging with mentions. So, I don’t need to play them, I just need to combine them and export the file. Familiarity with the basics of photography, video, and design is necessary. Expanding internal storage is not as easy. As a writer, he had been able to put in the written word my own philosophies on media planning and buying. 0. I didn’t even think to check the graphics card. I still have a doubt. In general, don’t mix and match Thunderbolt 1 and 2 devices. The answer depends upon what software you are using. Plan It is the foundation area of management. I read one of Jim’s books on advertising media when I first got into this business over 30 years ago. I want to be able to take the drives across town to another facility to share with a director who can’t come to me. These are programs that run whenever the OS or the foreground application isn’t busy doing something else. Here’s some examples of how to maximize the data rates between three different protocols? Analyze Data to Find the Perfect Quantity. (For more answers to this question, see the next section.). Ultimately, Thunderbolt 1 will be replaced by Thunderbolt 2. USB2 devices tend to be very slow, though Apple improve USB2 data transfer rates (the speed which the hard drive transfers data between the hard drive and the computer) with the 10.6.4 update to Mac OS X. I know the open is OK, I know the project is OK. The more you use the drive, the shorter the lifespan it will have. As Media Director, I often look for articles to help further my industry knowledge. For most editing – except multicam and high-resolution media, this is plenty fast enough. For this reason, always store media to a second drive. To fully max out a Thunderbolt 1 connection, you would need a RAID with at least eight drives in it. I hope you enjoy! The Basics of Media Management. Media Management. This includes management roles in the media industry, entertainment industry and media related teams in other industries. Media management is a … Facebook – Facebook has nearly 2 million monthly active users who come from diverse backgrounds. So, a two-drive system provides about 240 MB/second of data. Making More Money for Your Newspaper and Online Media This course focuses on the main sources of revenue for print and online news media operations. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audiences measurement metrics. So, for larger projects, an SSD drive will fill up more quickly than a spinning media drive. Then, when I joined Stone Ward, I had the pleasure of meeting him in person and working with him through the Chicago office of CARAT WORLDWIDE. These require very limited bandwidth, which can be easily supported by the boot drive. I ran across ten principles that were shared with me many years ago by a man named Jim Surmanek, an author and veteran media professional. A social media … And this will REALLY confuse things. But I still would keep media separate from the boot drive. The problem is most likely somewhere other than your hard disk. But they have some limitations when used for media. This is the underlying reason techs recommend using specialized – but not expensive – software for the file copies. Here’s a webinar that explains this in detail: https://larryjordan.com/store/028-final-cut-pro-7-workflow-and-media-management/, Could you please recommend external ssd disk? Let’s start with the basics: What is social media management? I wonder what it’s like to transfer files to Windows machines. Media Applications. When I was testing the new Mac Pro earlier this year, I noticed that the speed of the internal SSD drive would drop by 70% when the OS suddenly needed something. Media Management Dennis Herrick, M.A. Everything on your computer needs to be working right to edit video successfully. However, while that is easy to say, there are always tons of questions. Planning requires administration to assess where the company is presently set, and where it would be in the future. The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. But aesthetics aren’t just the rule of thirds and using three-point lighting. It is the base upon which the all the areas of management should be built. This means that: The wild card with this is render files. Except that the boot drive is way too busy working with the OS and the applications you are running. The issue point for my practice is about transferring files from camera cards to a hard drive. Video compression, rendering, and file backups are examples of background applications. Ah, thanks, Larry! Add to that all the temporary files an application creates while it is running and the boot drive is starting to get really busy. However, in the case of Final Cut Pro X, if you optimize these AVCHD files to ProRes, you may have playback problems, because ProRes requires much faster hard drives than AVCHD. I have been preparing for a new media planner/buyer to join our agency. Debra was my Media mentor for 8+ years at Stone Ward and has taught me everything I know about Media. How should I label the folder to storage my Media files and, should I use several folders for each project or only one for all the projects? The first priority for the boot drive – that’s the drive that has the Applications folder on it – is to meet the needs of the operating system. Managing internal expectations of the media; … But!! A second hard drive, installed inside an older Mac Pro, or inside a Windows tower, is perfectly acceptable and should provide reasonable performance for most video editing except high-resolution media or multicam editing. USB2 drives are fine drives, they are just slow. Any dropped frame errors will be fixed when you export. The KEY is not to change the folder name once you’ve started importing media from it. The good news is that this is a excellent technique when you need to run two different operating systems, such as Mac and Windows, or OS X 10.9 with an earlier version OS. There is also a nice balance of genders and age groups whe… Involvement with all media is a primary requisite. Required fields are marked *. In general, I recommend against using USB2 for video editing unless you are editing AVCHD, DV, or H.264 files natively. Media Management Basics. The third priority for the boot drive are all the background applications. Whether you use Apple or Adobe, Macintosh or Windows, the basics of media management for video and audio editing remain the same: always store media on a drive separate from your boot drive. Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. Hi Larry – I’ve installed an extra 2 TB internal 7200 rpm HD to hold camera card avchd and an extra 4 TB internal 7200 rpm HD that I only put libraries, events and projects in an early 2009 Mac Pro. Always create a new folder on your hard disk and copy all the folders from your camera card into that folder. Post navigation ← No Fuzzy Handcuffs. WHAT IF… I PARTITION THE BOOT DRIVE TO CREATE TWO DRIVES. As SSD technology continues to improve, I may change my mind on this for the future by adding an external SSD drive. There's no finer resource on the web. To ensure success, Media Managers should demonstrate a wide degree of creativity and latitude with a keen interest in shaping an organization’s image and values through appropriate communication to the outside world. For music files, Windows includes the traditional Windows Media Player. First Online: 13 June 2015. Final Cut Pro 7 project files can be stored anywhere, while media should be stored on a separate drive. Media management is the practice of directing and controlling media related businesses and business functions. Pick one or the other. Media Managers are expected to possess superb project management and organizational skills with the ability to work comfortably under pressure in a fast-paced environment. Die nach außen ‚sichtbare Hand‘ der Unternehmen sind das Management und der Unternehmer. It is a specialized area of communication management which deals with development, planning, functioning and brand building of media enterprises. Also, for multicam playback, you may have better success using the internal SSD drive on the new MacPro; provided your multicam clips are short. You'll be paid to use social media, which can be great if it's something you already enjoy doing. When that number is exceeded, the reliability of an SSD drive starts to deteriorate. I’m working with FCPX. I don’t recommend this, but I also don’t advise against it. The Advantages of Social Media Management . OWC makes a good one. We often hear the term fourth estate being applied to the media. No. SSD drives are really, REALLY fast. Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. I would like to work on a project inside Premiere Pro on two computers…. Read my review here: https://larryjordan.com/articles/product-review-owc-thunderbay-4-mini-ssd/. Partitioning takes a single drive and divides it into two or more logical sections. Posted on April 16, 2014 by Larry. However, creating, executing and evaluating a … Access over 1,900 on-demand video editing courses. FCP 7 only uses 4 GB of RAM and doesn’t use your graphics card for rendering. Many thanks for all your output over the years ..you have been a real asset to editor friends of mine…I’m semi retired now from another part of it but know how well you are respected in the industry. "Social media" is a way for people to communicate and interact online. So, I will look into this to see if it is still true. A dropped frame error only affects playback, it doesn’t have any effect on the quality of your exported master file. In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. Ask … Camera cards record media in the camera. If you have questions about media management and how to effectively use your marketing dollars, contact Brett Parker at BParker@stoneward.com. The bad news is that a hard disk has only one set of platters (the silver discs that spin) and one set of heads (the magnetic sensors that read or write the data stored on the hard disk. First, SSD drives don’t hold as much media as standard hard disks (what the techies call “spinning media,” because the silver platters inside a hard disk rotate at high speed). These drives are very fast and should be suitable for most applications. Little RockOffice: 501-375-3003225 East Markham, Suite 450, Little Rock, AR 72201, ChicagoOffice: 312-280-6943325 West Huron, Suite 600, Chicago, IL 60654, 7 Digital Marketing Trends for 2021 You’ll Want to Bet On. Edit smarter with Larry’s brand-new webinars, all available in our store. Social media management is the act of monitoring and responding to posts and discussions happening in real time across social media platforms and other social gathering places online. Whether you use Apple or Adobe, Macintosh or Windows, the basics of media management for video and audio editing remain the same: always store media on a drive separate from your boot drive. If you’re already using social media, take stock of your efforts so far. Program professors are skilled teachers whose backgrounds include academic and professional achievement at the highest levels. Specializing in one medium, to the exclusion of … A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." Second, the SSD drive still needs to meet the needs of the OS and applications. Walk-ins welcome. However, you may get “dropped frame” errors. So, let me answer the most common ones below. workers, conflict management, media culture, climate factors, or goal-setting in media organizations. See The Different Membership Tiers. However, new Windows versions also include the … For this reason, render files, in fact all scratch disks, should be stored on separate hard disks. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the … In general, project files are loaded into RAM memory, while media (including render files) should play off a separate hard disk. The standard suggestions start here: “In general, you should copy the card to your computer before importing it into your editing system.” And add a couple admonitions about file structure, entire folders, etc. Fernando. For instance, I just need to add an open or close to an existing project. WHAT IF… I HAVE A SECOND HARD DRIVE INSIDE MY COMPUTER? Far more challenging than the biggest spreadsheet, audio editing, or, even, 3D modeling. In general, a dropped frame error means that your hard disk is too slow to support the media playback your project requires. (Though, on my Fusion Drive here, I will often export to the desktop because it is fast and easy, then move the file to permanent storage on a second drive. Still, I am not sure where to put my media content. The subject of media management has been approached from media-related disciplines that are not necessarily anchored in the study of organizations such as media economics, political economy, journalism, and communications (Mierzejewska & Hollifield, 2006). Third, unlike spinning media, SSD drives are composed of “cells” that have a fixed number of writes (recording). LarryJordan.com is owned by Thalo LLC and is a part of the Thalo® family of websites. This field is for validation purposes and should be left unchanged. Plus, if an external drive needs to go into the shop, you don’t lose access to your computer. There are many good reasons to consider starting a social media management business. This is a good starting This is a good starting point to the theme for postgraduate courses. Render files have the same playback requirements as media files. Your email address will not be published. This module aims to develop abilities of basic techniques and skills in effective planning of media project operations and crisis management in the learners. An SSD drive that is used as the boot drive does not deliver the same speed consistently; it can fluctuate wildly. WHAT IF… I FOLLOW ALL THESE SUGGESTIONS AND STILL HAVE PROBLEMS? Definitions, why, how, for whom : find in this section all the notions related to Social Media Management. Final Cut Pro X libraries can include media, so the best advice is to store libraries on a separate hard drive. Become a member of our Video Training Library today! Also, if you need to add more storage, it is easy to expand an external drive by adding more media, or replacing a smaller external drive with a larger one. …and almost as important, quantity. I recently got myself an iMac 27″ with Fusion Drive; an SSD 128GB of flash storage combined with a 3TB HDD. According to Angelo Kinicki and Brian Williams, one of the basic definitions of management is the process of planning, organizing, leading, and controlling. The management of media project operations across various platforms such as Film, TV, Radio, Digital Media, and Advertising & Promotion is critical for media business success. Managers have to plan everything from schedules to actual projects and what people will do to complete them. Hi Larry, thank you for this valuable article. You can’t access the SSD separate from the HDD. Home › Courses › Media Management You can usually take higher education courses if you’re 18 or older. arrow_downward. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. Your email address will not be published. The reason is simple: the boot drive is busy doing everything EXCEPT playing media reliably. Each section acts as its own drive. So if your system is “locking up” during rendering consider upgrading your GPU. As Debra so eloquently stated in her original article: “After reading through these principles again today, I realize that even with all the changes in media channels, analysis tools and buying software over the years, these same principles still hold true, so I want to share them with you now.” Below is her original article. But, in general, you should copy the card to your computer before importing it into your editing system. Older 50nm systems handle about 10,000 writes, while newer 25nm systems can only handle about 3,000 (source). Do a social media audit. In other words, use the Fusion Drive as your boot drive and get a second drive for media. And, even then, I would be cautious. To fully max out a USB3 connection, you would need a RAID with at least five drives in it. And, when used as your boot drive, can make your computer fly. Another reason to use the boot drive is when you are working with very small codecs, such as AVCHD. Remember to also keep all media and project files on that same external drive. This could be transferring data from RAM memory to the hard disk, loading preference files, running OS applications … whenever the OS needs something, the boot drive drops everything else to meet it. Debra had the answer. WHAT IF… I COPY MEDIA AND PROJECTS/LIBRARIES TO SEPARATE DRIVES? Video editing is about the hardest thing we can do on a computer. Unless you are working with very high-resolution media (2K or above) either protocol is fine for editing. Authors; Authors and affiliations; Mike Friedrichsen; Johanna Grüblbauer; Peter Haric; Chapter. by David Arnold, September 1, 2015 At its core, successful media management is defined by how well a Project Manager (PM) is able to supervise and motivate their team and utilize available resources in a cost-effective manner. Just a question.. Am i right in setting up a new project under System Settings I should be putting the Autosave vault on an external drive and Capture Scratch too? While multiple hard drives are common in Windows systems, they are becoming increasingly rare on Mac systems. (However, here’s an article that describes how to create a dual-partition boot disk to run two different versions of the operating system.). Have a great day! Description: Sendible is a social media management tool built specifically for agencies with several clients. WHAT IF… I USE A USB3 OR THUNDERBOLT DRIVE? Specializing in one medium, to the exclusion of … Posted by hcaulder. Scroll to programs. A Course to Chart the Way for Future Managers and Entrepreneurs COURSE OVERVIEW: In every organization, business side of journalism, which will help … A social media manager not only knows this year’s photo-editing trends, but has a deeply-held opinion on which ones their brand is better off ignoring. Affiliations ; Mike Friedrichsen ; Johanna Grüblbauer ; Peter Haric ; Chapter Thunderbolt. Start with the basics: what is social media management is a for... Is when you partition a drive and divides it into two or more logical sections try!, which can be easily supported by the boot drive with at least five drives in it especially. Combined with a 3TB HDD about media management is the underlying reason techs recommend using specialized but. A significant amount of bandwidth second after second, the reliability of an SSD drive still needs to be NOW! From diverse backgrounds put in the learners also keep all media and project can! 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