1. Her personal branding brings out her own leadership skills, emphasizing her abilities in inspiring an audience. She is one of the few people in the world who everybody knows just by the mention of her first name. website, it is clear whose website it is. If people consistently see her act in a certain way, it makes them think, and in turn, alters how they act. While many large companies rely on their corporate image and branding, smaller organizations frequently highlight a particular person as their customer face. Similarly, the blog posts are all written by Gordon and are his opinion pieces on aspects of leadership. Kim is front and center of her kimgarst.com website. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Bob Galmarini does this very well with a simple, effective design. Like many on this list, he understands the importance of his utilizing his name. But, to build a personal brand, it starts with understanding and developing a brand identity. Danny has always taken a hands-on approach to his company. Consider this statistic: an HR professional spends a maximum of 30 to 60 seconds conducting an initial resume assessment. It should be no surprise that she has a clearly-defined presence on her own social media accounts. They are all killer personal brand examples… While many equate strong personal branding only to powerful leadership, there’s a lot more that goes into crafting a personal brand statement. Popularly known as Neil Patel the SEO, he is an entrepreneur, angel investor, and analytics expert. And she has managed this by challenging people to get the best out of themselves; to reach their full potential. The Next Step. Social, a social selling training and consulting firm, before selling her interests in it recently. Personal branding is important in almost every profession and industry. Thinking about taking on a side hustle to earn a little extra cash? This list would be incomplete without including the lady of personal branding – Oprah Winfrey. Her brand voice is clear, and she has done a good job of capitalizing on it. His social media accounts add to his image and mostly use the same profile picture. Neil Patel. Branding links with Rebrandly increases . This is very much the personal odyssey site of Sean Ogle. Mark built his whole persona on being straight-up and to the point. His posts are long, in-depth, irreverent, and above all inherently honest. This grill is made and sold by Spectrum Brands. Back to our Scottish boiler man, here’s an idea for a statement: “John keeps families in Edinburgh (target audience) warm (value) through bespoke heating installations using only the most advanced German boilers (unique)”. A guest post that Jon wrote for ProBlogger is their most read post. There are still a hundred more ways to improve your personal brand and great examples to pull ideas from. Whatever your passions are, you can most likely find a way to incorporate them into your online personal brand. So often, we make the mistake of telling people what they want to hear rather than telling them the truth. Mark keeps a consistent brand image. Keep Things Simple. You do not have to have a professional logo designed, but you do need to think about the icons, colors, and illustrations that are used to express your personal identity. Building a personal brand is a slow and long-term process. Similarly, the blog posts are all written by Gordon and are his opinion pieces on aspects of leadership. The best thing about the internet is that it is for everyone, so keep your little corner of the web simple and focused on you. Even personal websites should have a logo and color story that unifies your online personal brand. Blog topics run the gamut of personal life stories, but what works here is how she creates a connection with her audience by being purely authentic. web. Danny Iny is the founder and face of Mirasee, formerly Firepole Marketing. Alex Baackes does this well with a simple logo and color story that makes her website pop. One of the first things to consider when building a brand is brand consistency. His work is sufficiently popular for him to have a Subscribers only section, with in-depth blog posts available only to those who pay. Your online personal brand should still be uniquely you, focused on inviting people in, and encouraging them to stay awhile. Even if you have no interest in technology, it’s hard to avoid the brand that is Mr. Musk. We’d love to hear your thoughts in the comments below. Elon Musk’s name is almost as well known as Coca-Cola. Personal Branding Infographics. Personal Branding Presentation Free Google Slides theme and PowerPoint template. 1. Like many on this list, he understands the importance of his utilizing his name. Robby Leonardi has one of the most extreme personal branding examples of standing out from the crowd with his interactive resume. Most people would not be able to pull off this level of professional individuality, but it works for him as a graphic designer. Choose a Logo and Color Story. Your personal brand develops around the content you post, from social and search advertising to blog posts and webinars. Neil has managed to position his personal brand as being an online marketing and SEO guru, and everything he does is congruent with this image. Personal branding is a way of defining yourself to make sure people know who you are, what you do, and what you stand for. Kim Garst is another marketer who has recognized the importance of using a consistent persona online. Aja Frost freelance wrote her way through college. This is very much the personal... 2. Creating unique images will go a long way in telling your story. His site is not for the easily offended. Personal Brand Example + Template: As I went through these exercises, I was able to blend my findings and insights into this one statement I really hope to step into each and every day: Emily Liou is a positive, kind, and resourceful career coach who is dedicated to helping ambitious corporate professionals make an impact in the world through finding a career they … Seth has become one of the world’s most influential marketing experts. Be creative and fun like Peg, or positive and professional like Amy. Building an exceptional personal brand helps you to differentiate yourself from your competition. Clearly, he saw the value of a personal brand when he created his website. Oprah has managed to leverage her personal branding to enable her to become a billionaire. The big difference is you are crafting it from a personal angle because it's about you. Social proof is incredibly powerful in buying, hiring, and a plethora of other professional decisions. Can I send you something?”, and then asks to collect your email address. Remember that people of various ages and internet experience levels will view your personal websites and social media pages. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. He teaches how to market online by modeling his teachings. Kim also enjoys speaking to an audience, and readily takes on public speaking requests. His regular readers could probably recognize his writing even if he didn’t use a byline. They say that imitation is the sincerest form of flattery, but this does not apply when you want to build your personal brand. From this, he built up his own site, now called. What you need to do now is go out there and execute. While your interests in fine wines and building robots may not sound like they go together, they are a part of what makes you unique. A good way to maintain these consistencies online is to use branded links. Emma & Carla Papas – The Merrymaker Sisters. 1. website. Inevitably, Jeff’s site and social channels, focus on Jeff’s books, most of which are about the writing and creative process. She gives the example of a woman who watched Oprah's show. Her main website, where she provides help to prospective and struggling writers is. Sean Ogle. She posts frequently, and her posting style is distinctive and consistent. Seth has established himself as the master of short blog posts. Personal Brand Examples for Students Lily Herman. Her blog and social media sites are filled with selfies and branded graphic designs that are simple and easy to create: While it is her job to promote these designs, her social media sites will inspire you to incorporate these elements into your own personal websites. What do you think? It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Have any tips to add to into the mix? And your brand statement is essential to hook your audience. He even uses Calls to Action like, “Yes, I want Neil to teach me how to grow my business.”. No matter how much information you want to share on your personal websites, you need to keep things simple. Even personal websites should have a logo and color story that unifies your online... 2. He has guest blogged across the net, making a name for himself. If you want to be taken seriously in today’s online-focused world, then you have to build a personal brand identity to create the kind of image you wish to project to that world. When you publish a blog post, for example, you reveal aspects of your personality to the people who read it.. Gordon Tredgold teaches companies and individuals simple, powerful and proven leadership techniques that deliver amazing results fast. Marie Forleo. There is no doubt that Kim is the center of her website. Each post pinpoints a single idea. It is the unique combination of skills, experience, and personality that you want your followers to see. The site’s logo shows a cartoon image of a woman (probably Carol, herself) sitting at a computer, ready to write a masterpiece. In other cases, the business is more substantial, but opts to use one particular owner or manager as their “face.”. Your personal brand is what sets you apart from everyone else with a similar skillset or background. There is now considerable equity in the Oprah name. This ultra-clean design with no distractions lets his work do all the talking. And one of the most important elements of a personal brand is a brand statement. Make over your resume objective into a personal branding … Branded links look professional, attribute your posts back to your site, and let you promote your personal brand rather than promoting a generic link shortening service. She is a highly sought after executive leadership coach and business consultant. And when other people share her content, the link stays the same, extending her brand even further. Especially for designers. His Success Story. At a time when most people aim for 2000-word long-form blog posts, Seth writes small gems of about 200 words. Carol Tice is a freelance writer who has reached the pinnacle of her profession. His page packs a punch with a simple design that focuses on his resume, skills, samples, and minimal personal information. 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